Media studies graduates typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice. Success in Media Science depends on the individual and their determination, dedication to do well in this particular field. In the recent years we have witnessed an unprecedented growth in the world of communication. Not only has the world of communication changed but so has the target audience. With the increase in the number of television sets, news channels, radio stations, advertising and so much more each growing day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others. The job requires the aspirants to be skillful, energetic and also creative. Following are the various job profiles offered to graduates in mass communication: Communications agencies, the Civil Service, further and higher education institutions, such as colleges and universities, local government, marketing organizations, media companies, the newspaper industry, PR consultancies, publishing companies, TV and radio companies.